MortgageBrokerTools

Broker Pipeline Conversion Calculator

Run leads through contact, application and funding rates to see funded volume, commission and the true cost of a lead.

Last reviewed

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Free · No sign-up · Runs in your browser

A pipeline is a series of multiplications, and the result is far more sensitive to the early stages than most people expect. Improving a contact rate from forty to fifty percent raises funded loans by a quarter without a single additional lead.

This runs your own rates through the funnel and reports what falls out at the bottom: funded loans, volume, commission, the overall conversion, and how many leads a single funded loan actually consumes. That last figure is what determines whether a lead source is affordable.

Your numbers

Results update as you type. Nothing is sent anywhere.

Result

Funded loans

25.7

Funded volume
$7,967,000
Gross commission
$119,505
Contacts made
180
Applications taken
39.6
Lead to funded conversion
6.43%
Leads per funded loan
15.6
Commission per lead
$299

Every rate here comes from your own numbers. Use your CRM history rather than the defaults for a meaningful result.

Knowing the commission per lead tells you the most you can spend to acquire one and still be profitable.

How to use the broker pipeline conversion calculator

  1. Enter the number of leads in the period.
  2. Enter your own contact, application and funding rates from CRM history.
  3. Enter your average loan size and commission rate.
  4. Read the leads per funded loan and the commission per lead.

What people use this for

  • Comparing a purchased lead source against a referral source on the same basis.
  • Setting a maximum affordable price per lead.
  • Finding which stage of the funnel is costing the most volume.
  • Sizing the lead flow needed to hit a funding target.

Worked examples

Every figure below is produced by running this calculator against the example inputs, so the numbers always match the tool.

A month of purchased leads

400 leads, 45% contacted, 22% apply, 65% fund, $310,000 average, 1.5% commission.

Funded loans
25.7
Leads per funded loan
15.6
Commission per lead
$299

A referral source with better contact rates

90 leads, 80% contacted, 40% apply, 75% fund.

Funded loans
21.6
Lead to funded conversion
24%
Commission per lead
$1,188

The early stages dominate

Because the funnel multiplies, a percentage point at the top is worth more than a percentage point at the bottom. Contact rate is usually the largest single lever and also the one most affected by speed of response.

A source with a poor contact rate is expensive even when the price per lead looks attractive, because most of what you bought never enters the funnel at all.

Commission per lead sets the price ceiling

Dividing expected commission by leads gives the most you can pay for one and still be profitable before any other cost. It is a hard ceiling rather than a target - anything approaching it leaves nothing for the overhead the pipeline runs on.

A source priced above that figure is unprofitable at your conversion rates, whatever the vendor’s case studies show.

Use recorded rates, not remembered ones

Conversion rates drift with the market, with lead quality, and with how quickly your team responds. Rates that were accurate two years ago will misprice a source today.

The defaults in this tool are placeholders to demonstrate the arithmetic. Replacing them with your own numbers is the entire point.

Methodology and assumptions

What this calculator does, and what it deliberately does not do.

  • Each stage multiplies the previous one by the rate you enter.
  • Volume is funded loans multiplied by average loan size; commission is volume multiplied by your commission rate.
  • Commission per lead is total commission divided by leads, before any marketing or overhead cost.
  • All conversion rates come from you. Nothing here estimates them or draws on external benchmarks.
  • Results are estimates. Real quotes depend on credit, income, property, loan programme and lender pricing at the time of application.
  • Nothing you type is transmitted or stored - the calculation runs entirely inside your browser.

This calculator is provided for informational and educational purposes only. Results are estimates and may not reflect actual rates, fees, taxes, or market conditions.

This website is not a lender, a mortgage broker or a financial adviser. It does not originate loans, does not accept applications and does not forward your details to anyone.

Actual loan terms depend on credit history, income, the property, the loan programme and lender pricing at the time of application. Only a lender can tell you what you qualify for.

Frequently asked questions

What are typical conversion rates?

This deliberately does not say. Published benchmarks vary enormously by channel and by definition, and quoting one as typical would be inventing a statistic. Use your own history.

Which stage should I improve first?

Usually the earliest one you can move, because it multiplies through everything after it. Speed of first contact is the most common candidate.

Does commission per lead include my costs?

No. It is gross commission divided by leads. Subtract the lead price, marketing costs and overhead to reach a net figure.

Can I use this for a referral pipeline?

Yes. Referrals normally show far higher contact and application rates, which is what makes them worth more per lead.

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